is creme of nature black owned

Viren

2 min read

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19-12-2024

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Is Crème of Nature Black-Owned? Unpacking the Ownership

The question of whether Crème of Nature is Black-owned is complex and requires a nuanced understanding of the company's history and current ownership structure. While the brand's marketing often evokes a connection to the Black community, the reality is more intricate.

A Look Back at Crème of Nature's History:

Crème of Nature initially resonated with Black consumers due to its focus on hair care products specifically formulated for textured hair. This targeted approach fostered strong brand loyalty. However, its origins and subsequent ownership changes are crucial to understanding its current status.

The Current Ownership Situation:

Currently, Crème of Nature is owned by Sundial Brands, a company that was itself acquired by Unilever in 2017. This means that while the brand may have started with Black founders and catered to the Black community, it is not presently under Black ownership. Unilever, a multinational corporation, is the ultimate parent company.

The Importance of Context:

It’s important to differentiate between brands that are founded by Black entrepreneurs and those that are currently owned and operated by Black individuals or entities. Crème of Nature's heritage may be rooted in a vision to serve the Black hair care market, but its current ownership lies with a large, multinational conglomerate.

Why This Matters to Consumers:

The question of ownership has significant implications for consumers who actively support Black-owned businesses. Many prioritize purchasing products that align with their values and contribute to economic empowerment within the Black community. Understanding the ownership structure allows consumers to make informed purchasing decisions.

Finding Truly Black-Owned Alternatives:

If supporting Black-owned businesses is a priority, research and discover numerous smaller, independent brands dedicated to hair care for textured hair. Many offer comparable, if not superior, products while directly contributing to the economic success of Black entrepreneurs. Online resources and directories dedicated to Black-owned businesses can assist in finding these alternatives.

In Conclusion:

While Crème of Nature holds historical significance within the Black hair care industry and maintains a strong presence in the market, it's crucial to recognize that it is not currently Black-owned. Consumers seeking to support Black-owned businesses should actively research and choose brands that align with their values and contribute to Black economic empowerment.